For my Advertising Campaigns class, I designed a campaign for Philadelphia's Navy Yard.

Located on a historic waterfront surrounded by open green spaces, the Navy Yard is a thriving business center occupied by a community of innovators. With 20+ acres of park space and a waterfront view, this is a place that gives companies the chance to grow and flourish.

The campaign's goal is to bring awareness of the brand to city day trippers, potential employees, and CEOs who can locate/extend their business at the Navy Yard.

Subway ad that can be located at the City Hall Subway Station in Center City, Philadelphia:

Discover Box mailed to CEOs that includes a news letter, business cards, map, brochure, and merchandise: