Pretzel Crisps

 

For my Portfolio class, I was instructed to search for an ad and re-create a more successful campaign based off of the product. I found Pretzel Crisps’ bus ad that states, “You can never be too thin.” Since this ad promotes unhealthy body standards, I wanted to make a campaign that showed how you can make a healthy snack with Pretzel Crisps without body shaming consumers. This project involved food styling, food photography, and handwritten typography.

Original Bus Stop Ad

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New Bus Stop Ad

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Instagram Story Ad

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Magazine Ad

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