Spotify Premium for Students

This is a conceptual campaign using print advertising for a digital platform. 

I chose Spotify with the idea of promoting their Premium Student Discount. This would be done by mailing a college acceptance style letter with Spotify’s branding to students once they sign up with a student email from their unniversity. Inside the letter is also a personalized baseball card with their most streamed artist on it. Below is a mock up of the concept along with poster designs that could be placed on or near college campuses.