Pretzel Crisps

For my Portfolio class, I was instructed to search for an ad and re-create a more successful campaign for the product. I found Pretzel Crisps’ controversial bus stop ad that states:

“You can never be too thin.”

While the ad copy is a nod towards the unique appearance and shape of their pretzels, it also promotes unhealthy body standards. I wanted to make a campaign that showed how you can make a colorful, flavorful, healthy snack with Pretzel Crisps. This project involved food styling, photography, and handwritten typography.